Get Your Expired, Defective, Obsolete, or Recalled Inventory Destroyed Professionally
At Cal Micro Recycling, we understand that proper destruction of unwanted inventory is important to your company’s brand reputation and product integrity. Our secure destruction solutions provide you with peace of mind that your recalled, defective, or expired products will not be misused or land in the wrong hands.
Whether you need a one-time bulk pick up or regularly scheduled destruction, we customize a solution that meets your needs. We maintain a strict chain of custody throughout the collection, transfer and destruction process. Our shredding facility offers 24-hour monitored surveillance to ensure unparalleled security. After your product is destroyed, we issue a Certificate of Destruction for your records. Our efficient solutions and accurate reporting will ensure your satisfaction, and guarantee that all specific requirements are met.
The Impact of ‘Bad’ Inventory to Your Brand
Each year, companies invest billions of dollars in managing their brands. Brand management involves a number of different aspects including visual presentation, customer satisfaction, and of course, quality of product. It is the analysis and planning on how a company’s brand and their products are perceived in the market. Many companies heavily invest in brand management to protect their image and remain favorable to customers. Therefore, if finished goods are discovered to be damaged, outdated, blemished, or recalled for safety issues, it becomes critical for a company to protect their brand image by stopping these products from further reaching the marketplace. Getting them out of circulation quickly and disposing of them properly can have an enormous impact on the brand’s future image and sales. Companies that fail to act quickly and dispose of these goods the right way can result in their products turning up on the Grey market with damaging consequences.
Your Products and the Grey Market
Simply put, a grey market is the trade of legitimate products or goods through distribution channels that are legal but unintended by the original manufacturer. In a grey market situation, legitimate brand name products are being sold legally outside of the manufacturer’s control. The original manufacturing and distribution companies will not reap any profits from grey market sales. These are almost always products that are faulty, expired, damaged, or even deemed unsafe.
Unfortunately, consumers who buy legitimate products through grey market resellers will not receive the benefits of manufacturer’s warranties nor any type of customer service. Furthermore, faulty, expired, damaged, or even unsafe goods that are sold in the grey market can result in legal actions from the consumer in the event of an injury. All without affecting the grey market reseller. This is one of the primary reasons why you must exercise concerned about your products ending up in the grey market.
New product launches often make existing products obsolete, and unexpected recalls can create sudden storage constraints. These challenges, combined with the manpower and resources needed to destroy recalled, defective and expired products, make it difficult for companies to remedy excess inventory problems. Throwing away your branded product simply isn’t an option, but you may be faced with a unique destruction requirement.